If you run a business in Grayson, Loganville, or Snellville, you might have noticed that getting people’s attention online is getting harder.
The big brands have massive budgets, but what about the local businesses that rely on community support?
The good news is, you don’t need millions of dollars—you just need the right strategy.
As someone who has spent years in media, marketing, and content creation, I’ve seen what works and what doesn’t when it comes to social media.
In this article, I’ll break down a few easy and effective hacks to help your business attract more local customers, boost engagement, and increase sales using social media.
Creating Super Short and Super Long Content
A lot of businesses only post random photos or occasional updates. That’s not enough. The secret to keeping customers engaged is a mix of short-form and long-form content.
Short-form (15-30 seconds)
- Think of Instagram Reels, TikToks, and YouTube Shorts
- Show quick clips of your products
- Behind-the-scenes moments
- Customer testimonials
Long-form (3+ minutes or 1,000+ words)
Write blog posts or make YouTube videos that educate your customers
Answer their common questions, share tips, and position yourself as a local expert.
Example: A Loganville bakery could post a quick 10-second video of their best-selling cupcake, and then write a blog post about the “Top 5 Birthday Cake Trends in 2024.”
Get Personal – Show Faces, Not Just Products
People connect with people, not logos. Instead of just posting product photos, start showing yourself and your team in action!
Post “day in the life” videos of what it’s like running your business. Share customer success stories and testimonials. Go live once a week to answer customer questions.
Example: A Snellville gym could introduce their trainers on Instagram Stories and share their fitness tips.
Use Local Hashtags & Tag Locations
Social media platforms prioritize local content when people search for businesses near them. That means you need to use local hashtags and tag locations to show up in searches.
Use hashtags like…
- #GraysonGA
- #LoganvilleBusiness
- #SnellvilleEats
- #Loganville
- #GwinnettCounty
Always tag your location when posting photos and videos. Encourage customers to tag your business in their posts.
Example: A Loganville coffee shop should tag their location in every post and use hashtags like #LoganvilleCoffee to attract nearby customers.
Post Consistently (Without Burning Out)
The biggest mistake local businesses make is posting inconsistently. One week, they post daily. The next? Nothing. Social media rewards consistency, so here’s an easy way to stay active:
Post at least 3 times a week (mix of photos, videos, and stories). Batch-create content (spend one day recording videos for the whole month). Use a content calendar to stay organized.
Example: A Grayson hair salon could record 10 short styling tutorials in one day and post them throughout the month.
Run a Simple “Tag & Share” Giveaway
Want a fast way to boost engagement and attract new customers? Run a giveaway where customers tag their friends!
Offer something valuable but affordable (like a $20 gift card). Ask customers to follow your page, tag 2-3 friends, and share your post. Announce the winner live for extra engagement.
Example: A Snellville restaurant could run a “Tag 3 friends and win a free dinner” contest to get more exposure.
Final Thoughts: Stay Consistent & Engage With Your Audience
Social media isn’t just about posting—it’s about engaging. Respond to comments, message people back, and show your personality. The more you connect with people, the more likely they are to choose your business over a competitor’s.
If you’re a local business in Grayson, Loganville, or Snellville, now is the time to step up your social media game! Start small, be consistent, and watch your audience grow.
Want More Help? Need a custom strategy or content creation help?
Let’s chat! Check out this form, and I’ll help you craft a social media plan that brings real results.